I. Strategic Planning & Consulting (The Foundation)

 

• Custom Social Media Strategy:

  • In-depth UAE Market Analysis and Competitor Benchmarking.

  • Target Audience Profiling (including demographics, language, and cultural insights).

  • Defining clear, measurable KPIs and ROI Targets for each platform.

• Platform Audit & Optimization:

  • Full review of existing social channels (Instagram, TikTok, LinkedIn, Facebook).

  • Profile optimization for maximum discoverability and conversion.

• Social Listening & Crisis Management:

  • Monitoring brand mentions, industry trends, and sentiment in real-time.

  • Developing proactive strategies for online reputation and crisis handling.

 

II. Content Creation & Production (The Engagement Engine)

 

• Social-First Content Creation:

  • Daily, weekly, and monthly content calendars tailored for platforms like Instagram Reels and TikTok.

  • High-quality Graphic Design (Static Posts, Infographics, Carousels).

• Professional Video & Photography:

  • In-house production for compelling, high-quality visual assets.

  • Creating engaging, short-form video content that captures attention in the competitive Dubai scroll.

• Copywriting & Messaging:

  • Crafting engaging, bilingual (English/Arabic) captions and ad copy that aligns with your brand's voice and local consumer behavior.

 

III. Social Media Management & Growth (The Daily Execution)

 

• Daily Community Management (24/7 or Business Hours):

  • Active monitoring and response to comments, direct messages (DMs), and reviews.

  • Building a loyal community and fostering brand advocacy.

• Scheduling & Publishing:

  • Consistent, optimized posting across all agreed-upon platforms.

  • Utilizing the best times for engagement in the UAE time zone.

 

IV. Performance Marketing & Advertising (The Revenue Driver)

 

• Paid Social Advertising (Meta Ads, TikTok Ads, LinkedIn Campaigns):

  • Full-Funnel Paid Strategy: Awareness, Lead Generation, and Conversion campaigns.

  • Precision Audience Targeting using rich data specific to the GCC region.

• Influencer Marketing & Collaborations:

  • Strategy, Vetting, and Management of Micro- and Nano-Influencers for authentic reach.

  • Negotiating and executing high-impact collaborations with regional key opinion leaders (KOLs).

• Advanced Data Analytics & Reporting:

  • Monthly performance reports focused on Return on Ad Spend (ROAS), Cost Per Lead (CPL), and other key business metrics.

  • Continuous A/B testing and optimization to maximize budget efficiency.